Arizona Muse


‘Chopard makes me feel like myself, but elevated to the next level!’

Chopard has chosen fashion model Arizona Muse to personify its iconic Happy Hearts jewellery and Happy Sport watch collections. Well-known in the fashion industry as one of the models most often seen with a smile on her face, in an interview she shares her vision of happiness, ethics and today’s woman.
You always wear a radiant smile. What lies behind this smile?
I think that what lies behind my smile is pretty simple: my family. My son makes me really happy, my life makes me happy, my husband makes me happy, my parents and others do too. I think that people are behind my smile.
Chopard is the first watchmaker-jeweller to commit itself to a long-term sustainable development program. How do these values echo your own vision of ethics and the environment?
The thing that I love most about Chopard is that they make this beautiful jewellery and they really are very conscious of their effects on the environment and on human beings, and so they work to create these beautiful pieces. I am very passionate about this. I have become incredibly interested in the environment and in how we can work together to save it and I just see so many solutions. So exciting.
The Happy Diamonds collections are dedicated to shared happy moments. What are happy moments for you, with whom do you love sharing them?
Happy moments for me are about nature, seeing something beautiful that wasn’t manmade and about the people in my life.
The Happy collections were born from the vision of women embodying and advocating women’s emancipation. What message would you like to pass on to the women who admire you?
A message I would like to pass on to the women who admire me is firstly, thank you for admiring me! That helps me admire myself. Admiration is very powerful. I find that when I surround myself with people who I admire, my life is better.

Arizona Muse
‘To me a woman with a Big Heart is someone who not only looks after the people who she cares for but also looks after herself’

Through your life and career, you embody a kind of freedom. Is that why Chopard jewellery accompanies you?
I love the ethos behind Chopard, I think that Caroline wants every woman to feel herself and free and happy and this makes me just love this affiliation with her company.
Happy is about Joie de Vivre and perpetual motion; is it important to wear jewellery that highlights your personality?
I think that jewellery that highlights someone’s personality does not have to be described in the same way as they would describe themselves. For instance, someone who wears chunky heavy jewellery, I would not necessarily describe them characteristically as chunky and heavy just because they wear chunky heavy jewellery. So I think that you can find a way to make your jewellery be a part of you without necessarily fitting the identical description.
How do strength and femininity, two values meet and match as far as you are concerned?
I think that strength and femininity go hand in hand, I don’t think femininity is much unless it’s in conjunction with strength and I don’t think strength is much unless it’s in conjunction with femininity. Even for men this is true.
Are there some particular pieces of jewellery that have been passed on or given to you and of which you are particularly fond?
Yes, I have my grandmother’s beautiful gold watch with a very fine woven gold chain and my grandmother-in laws beautiful string of Japanese pearls.

Photos by Chopard

Share on facebook
Share on linkedin
Share on twitter
Rolex Sea Dweller 01 Luxury

Oyster Perpetual Sea Dweller

The watch that conquered the deep A legend among divers’ watches, the Oyster Perpetual Sea-Dweller was created to accompany the pioneers of deep-sea diving Oyster …

This is photo of a Valerie Messika Portret 00 Luxury

Jewellery Brand Valerie Messika

Valerie Messika wants diamonds to be worn every day, and not bought only for couples ‘When I set out to create my own jewellery brand, …

Optika Anda Ivan Rakitic Interviews

Ivan Rakitić

Croatian representative has been the top wanted football player for years, and recently has become the new star of Optika Anda It is hard to …

Croata 01 Fashion

Croata is synonym for limited edition neckties

Croata is synonym for limited edition neckties, pocket squares and scarves made in finest silk and created lovingly, with attention to detail. Design motifs are …

Calzedonia Fashion

Chiara Ferragni’s Style

A pioneer in the fashion and communication industry, Chiara Ferragni presents latest Calzedonia campaign shot in Sicily A globally well-known Italian fashion icon and social …

This is a photograpgy of a Leonarda Boban modelling Interviews

Leonarda Boban: A new career in an age of mature beauty

Mother to five children and a wife to legendary football player Zvonimir, after three decades away from modelling, Leonarda Boban is ready for some changes …

This is photo of a RSY 38m EXP M/Y Emocean Yachting

Rosetti Superyachts: First Superyacht Project Emocean

Built for an experienced couple who were closely involved in all aspects of the design and construction of the yacht, the RSY 38m EXP M/Y …

This is photo of a new Sealine S390 Yachting

Sealine Expands the S-Class With the S390

Sealine is closing the gap between the S335 and the S430 with the launch of the new S390 in its sporty S-line The S390 is …


Carl Rand: Boating Visionary

Being innovative isn’t always easy, it takes a lot of determination and faith to endure numerous challenges. When you put yachting and sustainability in that …

This is photo of a Candela C-Pod electric boat motor Yachting

Candela C-Pod: Most Efficient Boat Motor Ever

It will last a lifetime without maintenance, is four times more efficient than the best electric outboards and makes for a totally silent boat ride. …

This is photo of a Cantiere Rossini Repainting Sheds Yachting

Cantiere Rossini: Opening of Its Repainting Sheds

Cantiere Rossini celebrated the grand opening of its industry leading new repainting sheds Both sheds are identical and are entirely built in sustainably grown Alpine …

This is photo of a Lomac GranTurismo 11.0 Yachting

Lomac Invested in the GranTurismo Line

A small but important revolution that redefines the high-end RIB luxury cruiser segment, with the styling of a coupe but the space and liveability of …

Scroll to Top