New dealership agreements with the new brand strategy
In the run up to the Cannes Yachting Festival, where four new Azimut Yachts models will be making their world debut, the Avigliana-based shipyard has strengthened its presence in Europe with new dealership agreements in France and the UK and its entry into two new markets, Slovenia and Lithuania. These changes herald in a new era for Azimut Yachts in Europe, in line with the new brand strategy, La Dolce Vita 3.0, which celebrates next generation luxury, joie de vivre and the culture of ‘Made in Italy’.
In France, one of the brand’s main markets in Europe, Azimut Yachts has signed a new exclusive dealership agreement. Starting in September, the brand’s products will be distributed on this market by the team at Azimut Yachts France, who will be presented at the Cannes Yachting Festival. Azimut Yachts UK has a mission to transfer the Italian shipyard’s DNA to the Anglo-Saxon market and will be officially presented at the upcoming Southampton International Boat Show, where the brand will be exhibiting the 43 Atlantis, the 43 Magellano and the 50 Flybridge.
The strengthening of the commercial network also includes strategic agreements in Slovenia and Lithuania, both potential growth markets, where Azimut Yachts will be distributed by two new partners, Azimut Yachts Slovenia and Azimut Yachts Lithuania.
