Mazda MX-5 RF wins top prize at 2017 Red Dot awards
Mazda MX-5 RF – Best of the Best
The new Mazda MX-5 RF has won the ‘Red Dot: Best of the Best’ prize at the 2017 Red Dot product design awards. This is the sixth Red Dot prize to date for the Mazda’ KODO-based current model generation. The Mazda CX-3 and Mazda 2 won awards in 2015 (alongside the soft-top MX-5) after the Mazda 3 and Mazda 6 took home honours in 2014 and 2013.
Reserved for products meeting the highest design standards in their given category, the jury of 39 designers, professors and journalists chose only 102 ‘Best of the Best’ winners from more than 5,500 entries received for this year’s contest from 54 countries. Criteria include innovation, functionality, ergonomics, symbolic and emotional content, self-explanatory quality and ecological compatibility. Mazda and other winner are to receive their awards at the Aalto Theatre in Essen on 3 July.
‘Best of the Best’ winners are the products of design visionaries who managed to achieve a perfect harmony of functional quality, seductiveness, usability and more.