The Cannes Yachting Festival unveils its new visual
The ultimate Rendez-Vous
For its 40th anniversary, which will be celebrated from 12 to 17 September, the Cannes Yachting Festival unveils a new version of its most festive and glittering visual identity. A shower of silver stars now adorns the drapery to merge into the boat’s wake and highlight the ‘pleasure of sailing’.
The Cannes Yachting Festival has become, over the years, Europe’s largest floating boat show, and is one of the leading events in the world. Since 1998, when Reed Expositions France acquired the show, the world’s leading events organiser has worked constantly to develop this annual meeting that has become a must.
Speaking about the event Michel Filzi, President of Reed Expositions France, said: ‘We are extremely pleased with the launch of the 2017 Yachting Festival, which follows on from the success of the show in 2016. Some major French and international shipyards have already signed up for the show. We have also contracted on a multi-year basis with the Chamber of Commerce of Nice-Côte d’Azur and the City of Cannes for the rental of the Vieux Port and Port Canto, and we are starting to work with the local authorities on the various technical aspects. Our main concern, as always, is to try to satisfy the ever increasing demands of the shipyards as best as possible, given the space constraints…’