Nikola Krasić

  • Read caption

Nikola Krasić

3 MINUTES READ

‘Croatian champion’

Dufour is slowly, but surely becoming one of the most popular charter-sailboat makers in the world – and in Croatia, thanks to their managing director, Nikola Krasić, who told us that their boatyard has big plans for the immediate future

For the past three years, Nikola Krasić has been the worldwide charter manager at Dufour Yachts. Both experienced and savvy, he is obviously an excellent choice for the position. As more charter sailboats are sold in Croatia than anywhere else in the world, the first thing we wanted to know was, of course, how important Croatia is to Dufour: ‘We make 50% of all our sales here in Croatia. Our second largest market is the Caribbean, followed by Greece and Spain. Four-cabin yachts are the most popular choice on all of these markets, with a tendency toward slightly larger yachts in the Caribbean.’
Dufour seems to be gaining popularity in the Adriatic. Can you tell us more about your sale results in Croatia?
One of the reasons for the increased presence of Dufour yachts in Adriatic charter fleets is our simplified sale strategy. Several years ago we decided to cut out the middle man and do business directly with charter companies. This year, in the 10-15 meter segment, Dufour is the highest selling brand in the Adriatic. I can’t give you numbers, as this is confidential, but I can tell you to look around any marina and see how many Dufours you can spot.
What makes Dufour so popular, in your opinion?
I believe our success is, in part, due to Gib Sea, the model many a charter users still consider to be the perfect yacht. These days we’re building yachts that can give you both excellent performance and a high level of comfort. What more could one want in a charter yacht? Also, our yachts have an attractively high post-sale, post-financing value. So, after five to seven years owners can re-sell them for a lovely sum, which in charter is a big plus.

Nikola Krasic
Dufor Yachts – Dufor 460

What do clients and companies appreciate most about your yachts?
In the past several years, we have adapted our models to clients’ needs. We have added fridges and grills to the cockpit area, as people usually do spend most of their time on a yacht outside. We have yearly meetings with key clients and charter agencies; we listen to their ideas and use that feedback to further adapt and improve our yachts. Two-way communication between the client and the builder is very useful, as is proven by our sale results.
What are your most popular models?
On our ‘most wanted’ list are the three-cabin, two-head models Dufour 382 and Dufour 412. As is the four-cabin, four-head Dufour 460, an absolute winner as it is the only model in its class with that configuration. Recently, we have noticed one of our larger models, Dufour 56 Exclusive, is gaining momentum with buyers.
What are your plans for the future, seeing as how you are already doing more than well?
This year, Dufour has entered the 60 plus feet segment with our already popular 63 Exclusive. Our next big step is the development of a catamaran (Dufour Catamaran) with designer Umberto Felci. Even before the official debut, the catamaran has a waiting list, which says a lot about the trust our clients have in our yachts. In the recent years the yachting industry has been caught in the same new-model frenzy as the car industry, so Dufour also has plans to offer new models and freshen up the existing ones every year.
What are your personal impressions of the ‘rest of the market’?
Worldwide, Dufour is doing especially well in Greece and Spain, with ever growing sales. We are very popular in Austria as well, mostly among private clients and due to partnering with charter management programs. Interestingly, we are very popular in Hungary, among private clients who sail on Lake Balaton (which is only 70 kilometers long!). I believe this is all due to our excellent strategy and constant investment into the brand.

Share on facebook
Share on linkedin
Share on twitter
Iskra Shipyard Sibenik Shipyards

Iskra Shipyard, largest refit shipyard in Eastern Adriatic

The greatest value of the Iskra Shipyard are its 180 highly skilled workers, specialists for everything a hull, engines, electric systems, electronic systems and equipment …

Ivan Jurisic 07 Interviews

Ivan Jurišić: Croatia has a huge potential

The only Croatian Captain on the crew manifest of Ocean Victory, one of the largest yachts in the world at 140 meters Native of Baška …

Nena Kriska 02 Interviews

Nena Kriška

Miss Kriška walked the deck of yachts big and small – and biggest. Born and raised in Split, she has built an impressive career, and …

Klaudio Marcelic 06 Interviews

Klaudio Marcelić

The heart and soul behind Oceanco M/Y DAR, Winner of the World Superyacht awards as Yacht of the year in London along with five other …

Ana Roncevic 04 Interviews

Ana Rončević: New Generation of Luxury Brand Marketing

Luxury Network Adria is here to facilitate the development of new business opportunities through customer-centric activities and experiential lifestyle concept After 14 years working in …

George Nicholson Interviews

George Nicholson

Speaking about the early days of yachting industry George Nicholson gives us a rare opportunity to describe the pre-yachting era which took place six decades …

Island of Biševo Croatia Destinations

Discover Biševo: Croatian island we all dream about

Although just a blink away from the island of Vis, the tiny island of Biševo has so much to offer it really should be considered …

Last Minute Charter In Croatia Lagoon 01 Yachting

Last minute charter deals in Croatia for the third week of August

Yachting is one of the most luxurious and comfortable ways to explore Croatia’s best cultural & natural wonders. Check out our five last minute yacht …

Sunreef MM460 CAT Side View 01 Yachting

Sunreef MM460 CAT: A radical superyacht concept

With a constantly growing demand for large luxury sail catamarans, Sunreef Yachts teams up with one of the world’s best yacht designers Malcom McKeon to …

Absolute Navetta 64 Yachting

New Navetta 64: The Absolute pathfinder

Absolute Navetta 64 is the new Navetta family member located between the 58 and 68 models and is further enriched with the refined design over …

New Azimut Magellano 25 Metri Cruising Yachting

Azimut Magellano 25 Metri: A masterpiece of art and marine engineering

Azimut Yachts presents Magellano 25 Metri, a yacht created in partnership with the internationally renowned artist and architect Vincenzo De Cotiis, who brings his unmistakable …

Ribco 33 Full Speed 01 Tests

Ribco Seafarer 33 review: Great balance between luxury and sportiness

Seafarer 33 proved its powerful look in our review and with enough space new Ribco can be an ideal luxury tender or a day cruiser …

Scroll to Top Skip to content