G-Class 1979 cast in amber
Spectacular installation for the world premiere
With the world’s biggest installation of synthetic resin Mercedes‑Benz presented the new G-Class at the North American International Auto Show (NAIAS) in Detroit. A gigantic amber-coloured cube made of 44.4 tonnes of synthetic resin is adorning the entrance to Cobo Hall, the NAIAS exhibition hall. Encased in it is a G-Class from the first production year, 1979. The installation symbolises the timelessness of the off-road legend and makes a conscious reference to the natural phenomenon of insects preserved in amber. Like their genetic material the DNA of the first G-Class has also been preserved and is handed down from generation to generation. These genes are also in the new G-Class and they are carrying through the characteristic properties of the longest-lived model series from Mercedes-Benz into modern times: an iconic design, indestructible superiority off the beaten track and exceptional ride comfort on the road.
The 280 GE from 1979 is enclosed in the square block in a dynamic position. It gives the impression that it has been engulfed by synthetic resin mid-stream when driving off-road, in its natural habitat, and captured – as insects were by amber millions of years ago. The square block is 5.50 metres long, 2.55 metres wide and 3.10 metres high. It took 90 days to make from 44.4 tonnes of synthetic resin. Every day the block grew by around three centimetres in height. Following the car show in Detroit the cuboid will also be on display in other markets with the new G‑Class market launch. The video on the G-Class in the cube can be seen on Mercedes-Benz YouTube: https://www.youtube.com/watch?v=QtkhrTeh1Sg.