An ideal partnership match

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Breitling and Norton Motorcycles – brands with a strong heritage

Swiss watch brand Breitling has announced a partnership with English motorcycle producer Norton Motorcycles that will lead to the creation of some unique common products or features. They will be inspired by the brands’ compelling and intriguingly similar historic timelines, and will even include some of the materials used in Norton Motorcycles’ legendary high-performance bikes. The two long-established brands have incredible histories. Breitling has, for the better part of a century, been renowned for its strong link with aviation and its pioneering role in the development of chronographs. Norton Motorcycles has long been regarded as the British motorcycle manufacturer, and its bikes have distinguished themselves both on and off the racetrack.

Georges Kern, Breitling’s CEO since the summer of 2017, is convinced that the passionate fan bases at Breitling and Norton Motorcycles will overlap. He said, ‘Both companies have reputations for products with an incredible ‘cool factor.’ It’s easy to imagine someone riding by on a Norton motorcycle wearing a classic Breitling – a perfect combination of aspirational, statement-making brands.’ The new watches will incorporate DNA elements from both brands, offering wristwatch and motorcycle fans a once-in-a-lifetime opportunity to express their individuality by flying – at once – the colours of an emphatically Swiss watchmaker and the ultimate ‘British-made’ motorcycle manufacturer.

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