Large crowds at boot Düsseldorf
International trade fair confirms leading position on the world market
Boot Düsseldorf set records this year: 1,923 exhibitors from 68 different countries presented yachts, boats and accessories for all water sports activities on 220,000 square metres of stand space. Messe Düsseldorf CEO Werner M. Dornscheidt: ‘These figures are unique in the industry. No other water sports trade fair reflects the entire world market in all its diversity as completely as boot.’ There were crowds of people in the 16 exhibition halls and boot 2018 confirmed its position as the top trade fair emphatically, with 247,000 visitors from 94 different countries. The trade fair succeeded in increasing the number of international visitors too. The countries from which most visitors came were the Netherlands, followed by Belgium, Switzerland, Italy, Austria and France. Most of the trade visitors from overseas came from the USA, China and Australia.
Petros Michelidakis, boot Director, outlined the situation succinctly: ‘Our strategy of continuing to internationalise boot has worked. This is apparent now in our visitor structure. There has been as well a generation shift too; the visitors to boot are considerably younger.’ While the trade fair is managing outstandingly well to combine the features of a classic boat trade fair with the appeal of an up-to-the-minute trend and fun sports event. The ‘new’ Beach World with the 65-metre-long flatwater pool and the standing wave proved to be a real attraction to visitors. The maritime industry is benefitting from the positive overall economic situation throughout Europe. The manufacturers are expecting the stimulus provided by boot Düsseldorf to lead to substantial sales growth in the new boat segment. Where there is a definite trend towards larger yachts in both the sailing boat and motor boat sectors.
The excellently visited sailing halls were crowded during the nine days of the trade fair. The large sailing yachts over 60 feet long and the sailing catamarans were the particular centre of attention. The manufacturers had taken account of this and presented more large sailing yachts than ever before. The luxury yacht hall 6 was more popular than even before – with both suppliers and visitors. Every single square metre was booked and the hall provided a splendid opportunity to see the luxurious models. According to the manufacturers, there is a general trend towards sophisticated, electronic equipment on the yachts as well as towards high-quality interior design ideas. The different topics that the exhibitors focussed on each day, presenting their latest diving computers, watches and clothing, gave experienced divers excellent opportunities to obtain information and test equipment.
Next year, boot Düsseldorf will be celebrating its 50th birthday from 19. to 27. January 2019.