Mercedes-Benz at the CES 2018
Mercedes-Benz User Experience – MBUX took centre stage in the Mercedes-Benz presence at the Consumer Electronics Show in Las Vegas as the world premiere of the intuitive and intelligent multimedia system. MBUX is used in the entire new compact car generation from Mercedes-Benz and will enter series production in spring 2018 in the new A-Class. Its highlight is the comprehensive touch operation concept – the combination of a touchscreen, touchpad on the centre console and Touch-Control buttons in the steering wheel. In addition to the intuitive operating experience, less driver distraction is another advantage.
The name MBUX for the new infotainment system signals that the user experience (UX) is to the fore. A unique feature of this system is its ability to learn thanks to artificial intelligence. Car can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers. At the same time updates ‘over the air’ are possible. It also heralds a new era at Mercedes me Connectivity. Its further strengths include the high-resolution Widescreen Cockpit with touchscreen operation, navigation display with augmented reality technology plus intelligent voice control with natural speech recognition, which is activated with the keyword ‘Hey Mercedes’.
In addition, at the exhibition stand in Las Vegas Mercedes-Benz presented the Concept EQA, the smart vision EQ fortwo and the Mercedes-AMG Project ONE as well as the pre-series model of the GLC F-CELL, a fuel-cell- and battery-powered electric vehicle. With the Concept EQA Mercedes-Benz is demonstrating how the EQ strategy can be transferred to the compact class. Featuring one electric motor on the front axle and one at the rear, this electric athlete has a system output of over 200 kW. The drive characteristics can be altered by varying the permanent all-wheel drive’s front to rear torque distribution. The Concept EQA shows which drive programme has been selected on a unique virtual radiator grille.