Project Benetti Now


Smart-Designed Custom Series

Recognizing that protracted negotiations, involved design/specification processes and lengthy lead times are the primary obstacles that deter many potential large yacht buyers, the world’s leading superyacht producer has embarked on an inventive program to mitigate such concerns. ‘Benetti Now’ is a creative initiative with the aim of dramatically simplifying the commissioning process for potential customers of yachts 50 m and delivering their ‘turnkey dream’ in the shortest possible time. Replicating the semi-custom model it currently employs at its Viareggio, where extensively customized yachts with haute couture interiors are built on predefined naval platforms, the build time of the new range that currently features four models will be dramatically reduced. With Benetti Now, this working method has also been introduced at the Livorno shipyard, with two major differences. First, it is applied to yachts over 50 meters in length. Technically and financially speaking, it is a much more complex process and represents a revolution for the international yacht making sector when considering that the full custom business model will continue to be applied at the same time. With Benetti Now, the shipyard also introduces a new business model that brings significant benefits in terms of time and money, as well as being designed to satisfy the needs of brokers and owners the world over. After a year of meetings, market surveys, studies, insights and decisions, involving management, brokers, the Benetti board, owners and the technical office and architect Stefano Natucci, Benetti Now is a reality… and it was worth the wait!

Benetti Now
Benetti Now

The new Benetti Now line-up, which remain faithful to the brand’s style heritage while incorporating contemporary lines and features, comprises of four concepts covering sizes from 50 m, through 58 m, 65 m, up to 73 m, with interior packages and customization entrusted to the talented studio of Redman Whiteley Dixon.The Benetti thinking behind this new direction is based on the philosophy of ‘Smart-Designed Custom Series.’ Smart encapsulates the considerable experience Benetti has gained from building over 350 yachts and its conversations with hundreds of customers through the years. Design, in the sense that they are pre-engineered vessels. Custom, because of the high level of customization, and Series because these yachts are pre-designed, with no significant variations possible. The shipyard of course will exploit all the efficiency of employing familiar platforms that have been carefully studied and designed, using previously designed hulls as the base upon which to build a product that fully satisfies the owner’s needs. At the launch, long-time collaborator and designer of the new series, Stefano Natucci proudly stated: ‘With Benetti Now I did what I wanted and Benetti got what they wanted. We worked together to achieve the same goal, right from the outset through to the final pencil stroke. This is a winning design because it represents the perfect answer to current market needs. The style is clean and straightforward as I always aim to obtain compactness, flowing lines and the right distribution of volumes. If the empty spaces are in the right places, the boat is beautiful. I love to change, but if I had to design these four boats again, I’d do it the exact same way.’ Special attention was paid to optimizing the forward areas of each yacht in the range, as Natucci went one to explain. ‘We have limited the technical spaces. In this area you can do anything, even a disco. And that’s not all. A stairway connects this sea view salon to the interior salon.’

Share on facebook
Share on linkedin
Share on twitter
Porto Montenegro Sunset View 00 Marinas

Porto Montenegro introduces new sustainable measures

Porto Montenegro is the world’s first marina to receive the Platinum accreditation from The Yacht Harbour and Marina Industries Associations Porto Montenegro, the Mediterranean’s leading …

Sirena 88 Yachting

Sirena Yachts sells five flagship Sirena 88 in five months

After an excellent debut at the 2019 Cannes Yachting Festival, the Sirena 88 has proven its global appeal with sales to owners from around the …

X5⁶ Yachting

The new X5⁶: Designed with serious cruising in mind

The X5⁶ is a fifty-six-foot performance cruising yacht designed with serious cruising in mind; be that crossing the Atlantic, or exploring beautiful Mediterranean islands. The …

Montecristo Yachting

Spadolini’s pocket superyachts Montecristo 30 and 43

Italian designer Tommaso Spadolini has revealed details of a dynamic series of pocket superyachts, all-aluminium Montecristo 30 and Montecristo 43. “The name was inspired by …

Extra 93 Yachting

Extra 93: Three decks of extra comfort

With the addition of Extra 93, the Extra line gains a new 28.5-metre model and confirms Palumbo Superyachts’ determination to build something special and unique …

Axopar Brabus Yachting

New 37 range and Brabus Shadow 900 from Axopar

In less than four years, the ground-breaking Axopar 37 has revolutionised the market for outboard-powered sports weekenders and cabin boats with its unique concept. Axopar’s …


New CRN Voice Is An Icon of Creativity

CRN Voice M/Y 137, the latest fully custom steel and aluminium work of art by CRN, has been delivered to her owner. Taut yet fluid, …

This is a photography of Dufour 470 Yachting

Dufour 470 Symbolises the Renewal of the Brand

Dufour Yard starts 2021 with the launch of 2 new models: the Dufour 470 and the Dufour 61, after the still new Dufour 530 The …


Monaco Yacht Show Will Be Designed Around Superyacht Clients

The Informa Group, owner of the Monaco Yacht Show, took advantage of the postponement of the 2020 Show to work closely with the yachting industry …

This is photo of a Numarine 37XP Yachting

Numarine Sold a New 37XP Superyacht

Numarine, the European high-performance motor-yacht shipyard continues to expand its fleet of explorer yachts with its latest addition to the XP series: the 37XP. ‘We’re …

This is a photography of Omega Seamaster Diver 300M America’s Cup Chronograph Luxury

New Omega Seamaster America’s Cup Chronograph

To celebrate its role as Official Timekeeper, Omega has launched a race-ready Seamaster Diver 300M America’s Cup Chronograph that delivers extraordinary precision under pressure With …

This is photo of a Vripack yacht cruising Yachting

Vripack: Three Cheers for 60 Years

If it’s true that the only source of knowledge is experience, then there’s little wonder that Vripack continuously knows how to create some of the …

Scroll to Top