Project Benetti Now


Smart-Designed Custom Series

Recognizing that protracted negotiations, involved design/specification processes and lengthy lead times are the primary obstacles that deter many potential large yacht buyers, the world’s leading superyacht producer has embarked on an inventive program to mitigate such concerns. ‘Benetti Now’ is a creative initiative with the aim of dramatically simplifying the commissioning process for potential customers of yachts 50 m and delivering their ‘turnkey dream’ in the shortest possible time. Replicating the semi-custom model it currently employs at its Viareggio, where extensively customized yachts with haute couture interiors are built on predefined naval platforms, the build time of the new range that currently features four models will be dramatically reduced. With Benetti Now, this working method has also been introduced at the Livorno shipyard, with two major differences. First, it is applied to yachts over 50 meters in length. Technically and financially speaking, it is a much more complex process and represents a revolution for the international yacht making sector when considering that the full custom business model will continue to be applied at the same time. With Benetti Now, the shipyard also introduces a new business model that brings significant benefits in terms of time and money, as well as being designed to satisfy the needs of brokers and owners the world over. After a year of meetings, market surveys, studies, insights and decisions, involving management, brokers, the Benetti board, owners and the technical office and architect Stefano Natucci, Benetti Now is a reality… and it was worth the wait!

Benetti Now
Benetti Now

The new Benetti Now line-up, which remain faithful to the brand’s style heritage while incorporating contemporary lines and features, comprises of four concepts covering sizes from 50 m, through 58 m, 65 m, up to 73 m, with interior packages and customization entrusted to the talented studio of Redman Whiteley Dixon.The Benetti thinking behind this new direction is based on the philosophy of ‘Smart-Designed Custom Series.’ Smart encapsulates the considerable experience Benetti has gained from building over 350 yachts and its conversations with hundreds of customers through the years. Design, in the sense that they are pre-engineered vessels. Custom, because of the high level of customization, and Series because these yachts are pre-designed, with no significant variations possible. The shipyard of course will exploit all the efficiency of employing familiar platforms that have been carefully studied and designed, using previously designed hulls as the base upon which to build a product that fully satisfies the owner’s needs. At the launch, long-time collaborator and designer of the new series, Stefano Natucci proudly stated: ‘With Benetti Now I did what I wanted and Benetti got what they wanted. We worked together to achieve the same goal, right from the outset through to the final pencil stroke. This is a winning design because it represents the perfect answer to current market needs. The style is clean and straightforward as I always aim to obtain compactness, flowing lines and the right distribution of volumes. If the empty spaces are in the right places, the boat is beautiful. I love to change, but if I had to design these four boats again, I’d do it the exact same way.’ Special attention was paid to optimizing the forward areas of each yacht in the range, as Natucci went one to explain. ‘We have limited the technical spaces. In this area you can do anything, even a disco. And that’s not all. A stairway connects this sea view salon to the interior salon.’

Share on facebook
Share on linkedin
Share on twitter
Porto Montenegro Sunset View 00 Marinas

Porto Montenegro introduces new sustainable measures

Porto Montenegro is the world’s first marina to receive the Platinum accreditation from The Yacht Harbour and Marina Industries Associations Porto Montenegro, the Mediterranean’s leading …

Sirena 88 Yachting

Sirena Yachts sells five flagship Sirena 88 in five months

After an excellent debut at the 2019 Cannes Yachting Festival, the Sirena 88 has proven its global appeal with sales to owners from around the …

X5⁶ Yachting

The new X5⁶: Designed with serious cruising in mind

The X5⁶ is a fifty-six-foot performance cruising yacht designed with serious cruising in mind; be that crossing the Atlantic, or exploring beautiful Mediterranean islands. The …

Montecristo Yachting

Spadolini’s pocket superyachts Montecristo 30 and 43

Italian designer Tommaso Spadolini has revealed details of a dynamic series of pocket superyachts, all-aluminium Montecristo 30 and Montecristo 43. “The name was inspired by …

Extra 93 Yachting

Extra 93: Three decks of extra comfort

With the addition of Extra 93, the Extra line gains a new 28.5-metre model and confirms Palumbo Superyachts’ determination to build something special and unique …

Axopar Brabus Yachting

New 37 range and Brabus Shadow 900 from Axopar

In less than four years, the ground-breaking Axopar 37 has revolutionised the market for outboard-powered sports weekenders and cabin boats with its unique concept. Axopar’s …

This is photo of a island Rab Destinations

Rab Island: Kingdom of Emerald Bays and Sandy Beaches

Even though surpassed in surface by its island neighbours, what it lacks in size, Rab makes up for by its numerous emerald bays, plenty of …

This is photo of a Bloc Outdoor, furniture design Luxury

What makes Outdoor Living Culture?

The main features of each piece of the Bloc Outdoor brand are sophisticated design in several lines that meet the highest standards of luxurious lifestyle, …

This is photo of a electric surfboard Lampuga Yachting

Seven Electric Surfboards to Catch a Wave

This elegant personal watercrafts deliver everything users can expect from a 21st century water toys: they are fun, safe and powerful. Just turn on the …

This is photo of a Heesen Ela Yachting

Super-efficient Heesen MY Ela Heads to Med

Heesen announced the delivery of YN 19550 MY Ela, formerly known as Project Altea At 50 metres overall with a lightweight, aluminium, fast-displacement hull, she …

This is a photography of Azimut 68 Yachting

First Look at New Azimut 68: A Yacht for the World

The newest model in the Flybridge Collection is the Azimut 68: a high-tech yacht with a selection of three different layouts on the Main Deck …

This is photo of a Cap Aureo dish Gastronomy

Cap Aureo: Istrian Flavour Theatre

Cap Aureo is the flagship of Maistra’s restaurant portfolio and since its opening two years ago it has been setting high standards for the fine …

Scroll to Top