Sarah Jessica Parker

Sarah Jessica Parker


Her outfits in Sex and the City remember generations of women. Now with the lingerie brand Intimissimi and launch of the new balconette bra maybe she starts a new trend

Sarah Jessica Parker is an award-winning actor, producer, and businesswoman who has garnered four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. Parker currently stars on HBO’s television series Divorce, in which she also serves as an executive producer. Parker was nominated for a Golden Globe for her role in the series. Also she plays the lead role Vivienne in this French New Wave-inspired drama, which debuted at this year’s Tribeca Film Festival. Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004) and served as an executive producer, currently she serves as a Vice-Chairman of the Board of Directors for the New York City Ballet. In November 2009, the Obama administration elected her to be a member of the President’s Committee on the Arts and the Humanities.
‘Nobody can judge me’ is the title of a very famous Italian song and it’s also the chorus that we hear in the tv commercial. How do you deal with external judgements?
I try very hard to pay it little heed. I’m not always successful but I do make an effort to not let external judgements dictate or influence me in ways that aren’t helpful.
Intimissimi shows a confident, independent and modern woman. What do you think about the changes that the Brand has introduced in its new communication strategy?
I think it’s a good and smart way for Intimissimi to communicate that every woman should make decisions/choices that are reflective of how they feel about themselves. It’s, I’m hoping, inspiring for everyone to tell their own story and be themselves.

Sarah Jessica Parker
‘It’s an elegant and feminine bra with a volume effect that adds a sensual touch’

Office life, family and children: nowadays women are more and more multitasking. How is possible to combine professional ad family life and still have some spare time for themselves?
It’s challenging. But far more so for women that work 2 and 3 jobs and don’t have the support I have. I love working outside the home but being a mother is a joy I can’t describe. I will say, I think for many mothers, those who work inside or outside the home, balance is what we all reach for but it’s often illusive.
In the tv commercial you wear an Intimissimi black silk pyjama that shows a black lace balconette without being afraid of judgements. As the title of the song in the commercial implies, nowadays is it considered a luxury to have the freedom of not being afraid of judgements and believe in ourselves?
I try to but I think a crisis of confidence every now and then isn’t so unhealthy. It’s good to feel challenged, nervous, unsure. Confidence and insecurity can be a fruitful combination.
The new Intimissimi balconette under the silk pyjama: is it going to be a new trend?
We shall see!!!! But I sure hope so.
Your job is acting and impersonating characters: who is Sarah Jessica in the Intimissimi commercial? Herself and a woman who loves fashion and plays with it?
Someone slightly removed from me. Someone with perhaps a bit more courage!
What are the reasons behind the choice of becoming the testimonial of an Italian brand and representing it in the US, a country where it has just been launched?
I’ve had such a nice history with the company, it’s been such a great experience and I was so happy to be invited back and join them in this campaign.

Photos by Intimissimi

Share on facebook
Share on linkedin
Share on twitter
Rolex Sea Dweller 01 Luxury

Oyster Perpetual Sea Dweller

The watch that conquered the deep A legend among divers’ watches, the Oyster Perpetual Sea-Dweller was created to accompany the pioneers of deep-sea diving Oyster …

Messika By Gigi Hadid NYC Party 01 Luxury

Jewellery Brand Messika

Valerie Messika wants diamonds to be worn every day, and not bought only for couples When I set out to create my own jewellery brand, …

Optika Anda Ivan Rakitic Interviews

Ivan Rakitić

Croatian representative has been the top wanted football player for years, and recently has become the new star of Optika Anda It is hard to …

Caroline Scheufele Luxury

Game of Stones

‘Love is my eternal inspiration, an unconditional value’ explains Caroline Scheufele, artistic director and co-president of Chopard ‘Love is my eternal inspiration, an unconditional value’ – …

Croata 01 Fashion

Croata is synonym for limited edition neckties

Croata is synonym for limited edition neckties, pocket squares and scarves made in finest silk and created lovingly, with attention to detail. Design motifs are …

Calzedonia Fashion

Chiara Ferragni’s Style

A pioneer in the fashion and communication industry, Chiara Ferragni presents latest Calzedonia campaign shot in Sicily A globally well-known Italian fashion icon and social …

Arcadia Sherpa Drone View 01 Yachting

A new Arcadia Sherpa owner’s suite has been launched

Ten years on, Arcadia Yachts is still expanding worldwide. Further confirmation of this came with the launch of the ninth Arcadia Sherpa in owner’s suite …

Marex 330 Scandinavia Render 01 Yachting

Marex 330: Benchmark of Scandinavian family boats

The Marex 330 is designed as a smaller version of the popular Marex 375 and to be the next edition of the former Marex Scandinavia. …

Blue Kotor Bay View 01 Travel

Blue Kotor Bay: Luxury with wild beauty signature of Montenegro

Blue Kotor Bay Premium Spa Resort, categorized with 5 stars, is completely renovated and rebranded hotel which was formerly known as a hospitality facility for …

Benetti FB 272 Front View 01 Yachting

Benetti’s Giga Season: FB272 Luminosity and FB277 Lana

Luminosity is 107.6 meters long beauty with a beam of 17 meters. Constructed with a steel hull and aluminium superstructure, the yacht has a gross …


Salona S380: First Croatian electric sailing yacht

After months of intense preparations and testing Salona Group has launched the first Croatian sailing yacht with electric propulsion, S380. The yacht has immediately set …

Joaquin Phoenix Portrait 01 Interviews

Joaquin Phoenix: Man Behind the Mask

In the eyes of many colleagues and peers, Joaquin Phoenix is a uniquely talented actor, but more importantly, a pure and kind human being Winning …

Scroll to Top Skip to content