A win-win situation for HanseYachts
Higher motorboat sale at boot 2018
At the world’s most significant boat show in Düsseldorf 2018 HanseYachts AG presented 17 sailing and motor yachts. Germany’s largest yacht producer had six stands where customers, journalists and stakeholders were able to inquire about the 35 different yachts from the shipyard. For the first time, Privilege presented itself with four luxury catamarans in its portfolio as a brand of the HanseYachts AG. The enlarged stands not only led to a new visitor record, but also to very good sales in the double-digit range.
Sales Manager Maxim Neumann made a positive statement: ‘As expected, the boat show was a complete success. All brands were able to benefit from a high order intake directly at the boat show, as customers wanted to order their yacht for the upcoming season. Of course, we want to realize this dream for every new owner. Therefore, we began to expand our production capacities in Greifswald last year already, in order to meet the high demand. For the first time in the company’s history, we sold more motor boats than sailing yachts, reflecting the strong growth of the motor yacht segment. Particularly pleasing are the boat show sales numbers for Sealine which have more than doubled compared to the previous year. We furthermore specified two unique Hanse 675 and agreed to a delivery in 2018’.