The Mövenpick Way of Living at the Adriatic

For a certain kind of traveller, the holiday home has always been the dream. A place that is genuinely yours. No compromises on quality, no logistics to manage, no returning to find it worn or neglected. 

The problem is that, until recently, that dream came with a choice: own a property and deal with everything that comes with it, or stay in a hotel and own nothing. Branded residences have changed that entirely. Developed in partnership with leading hotel brands, they offer the privacy and permanence of a home alongside the standards, services, and infrastructure of a premium hotel. 

For buyers who have spent years as guests in the world’s finest hotels, it is the natural next step. Mövenpick Hotel & Residences Kvarner Bay is the most ambitious branded residences project ever developed on the Croatian coast.

Where the Adriatic begins

Set on Croatia’s Kvarner Riviera, just outside Novi Vinodolski, the project occupies one of the most compelling stretches of the northern Adriatic. The bay is calm, the water is clear, and the surrounding landscape, oak forests, wild lavender and rosemary rolling down to limestone cliffs above the sea, has a quietness that the more crowded parts of the Croatian coast have long since lost. 

The project brings together 198 hotel rooms and 304 branded residences, spread across 35 low-rise buildings that follow the natural contours of the hillside. The architecture does not compete with the landscape. It settles into it, framed by olive trees and Mediterranean vegetation, oriented toward the sea. Interiors have been conceived by the award-winning studio Atellior. 

Natural materials, considered proportions, and a palette that echoes the tones of the coast outside. These are homes designed to be lived in, not simply admired. Residents have access to amenities built around the way this kind of lifestyle actually works: an Owners’ Lounge for quiet mornings or convivial evenings; a co-working space for those who mix work with time away; a padel court; fire-pit terraces with sea views; and playrooms for families with children. 

The concierge team handles daily requests and can arrange everything from private dining with a personal chef to guided exploration of Kvarner’s lesser-known coves and trails.

The investment dimension

When a residence is not in use, owners can place it into the hotel’s managed rental pool. Mövenpick handles marketing, reservations, guest relations, and maintenance. The property earns, without the owner lifting a finger. When owners return, the residence is ready exactly as it should be.

Fresh linen, the preferred home fragrance, the refrigerator stocked with familiar essentials. The hotel infrastructure operates around your rhythm, not the other way around. 

Ownership also brings automatic enrolment in Accor Live Limitless at Platinum VVIP level, granting privileges across 5,680 Accor hotels and resorts worldwide. For regular travellers who already spend meaningfully on hotel stays, the annual value of that status alone is significant. Phase 1 residences start from €345,000. Handover is targeted for the end of 2026.

A resort built for the sea

The hotel and residences are connected as a single resort, with three distinctive pool areas, direct beach access, and Salterra, the largest spa in Croatia, opening in winter 2026, featuring treatment rooms, thermal facilities, and the Korr gym with panoramic views across the bay. 

Dining reflects the generosity of the Mediterranean. Figo, the all-day restaurant, works with locally sourced ingredients and coastal flavours. À la carte restaurant Affamata draws on southern Italian tradition with a contemporary character. The 180 lounge bar terrace, with uninterrupted views to the horizon, works equally well for morning coffee, an afternoon Aperol, or a cocktail as the light drops.

A new chapter for Kvarner

Kvarner has long been one of the Adriatic’s most beautiful and least spoiled stretches of coastline. Mövenpick Hotel & Residences Kvarner Bay does not change that. It gives it a focal point: a project developed to the standards that this coastline has always deserved.

The project is developed by ECM Partners, an institutional investment firm with 931 million euros invested across 28 major projects in Central and Southeastern Europe. For ownership enquiries: movenpickresidenceskvarnerbay.com