Mercedes Manufaktur: The Endless Possibilities of Personalization

The most famous car brand in the world lets clients create a car that will be an expression of their character and personality through the Manufaktur program

Mercedes-Benz is a name that has been a symbol of luxury and fascination in the automotive world for years. It's a journey into the world of prestige, where design and style merge into an individual expression of the owner's personality.

Each Mercedes-Benz car tells a story of carefully selected materials and superior workmanship that border on perfection. It's an experience for all the senses, from the smooth feel of Nappa leather to the intoxicating scent of luxury that fills the interior.

The most famous car brand in the world has always enabled customers to give their vehicles a personalized touch, and the Manufaktur department has taken this service to a whole new level that allows customers to literally tailor their dream Mercedes car to fit them as a suit from Savile Row.

The Manufaktur enables owners of Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and the iconic G-Class models to have their vehicles personalized to their exact specifications using exclusive exterior colours and high-quality interior appointments. The Manufaktur features are guaranteed to give your vehicle an exclusive look: made with precision according to owners’ ideas and wishes.

One feature that allows you to truly express yourself is the vehicle colour. A range of fascinating, exclusive Manufaktur paints will make your car attractive and unique.

There are various finishes, such as satin magno, high-quality metallic or three-layer pearl-effect glossy lacquer, and historic shades such as graphite grey and olive green that were popular in the 1980s, or the special shade of grey that was first used on the iconic Mercedes-Benz 300 SL Gullwing.

Thanks to Manufaktur, Mercedes allows customers to make their car’s interior an expression of their personality and design it using carefully selected Manufaktur elements.

You can get first-class experience thanks to exclusive upholstery, steering wheels, decorative elements, roof headlining and floor mats. Whether it's wood, leather or piano lacquer, Manufaktur uses only first-class materials.

Each decorative element is handcrafted and carefully sanded, painted, and polished, turning into a small masterpiece.

Manufaktur is much more than a customisation program; it's a philosophy of excellence that celebrates the infinite possibilities of individual expression. A team of dedicated professionals, trained in a multi-year program, with love and attention to the smallest detail finishes each car by perfectly aligning customers' visions with flawless workmanship.

Thanks to their dedication, every Mercedes-Benz model that gets the Manufaktur treatment is a true masterpiece on wheels.

Text Marin Nikolić

Photos Mercedes