Riva Thrills the Public
A legendary and moving story told in true Riva style, with passion and originality
‘The Master Bridge (La Plancia)’, screened in its premiere during the fourteenth edition of Cortinametraggio, is a tribute by Ferretti Group to the genius of Carlo Riva, two years after his death. In 15 intense minutes, the film celebrates the historic headquarters in Sarnico. The star of the film, in fact, is the Plancia, Carlo Riva’s famous futuristic office that overlooks Lake Iseo. Extending out over the lake like a majestic yacht, the office was designed by Riva himself along with architect Giorgio Barilani, and is considered an authentic architectural masterpiece. Carlo Riva was so fond of the Plancia that after he sold the shipyard, he rented it and continued to use it as his office for almost ten years. The short film highlights the wonders of this magical space and the legendary history of the entire shipyard.
Two years after the death of Carlo Riva, the greatest creator of yachts of the modern era, to whose memory the film is dedicated, The Master Bridge celebrates the essence of Made in Italy craftsmanship, excellence and attention to detail. Entrepreneurship, master craftsmanship, cutting-edge technologies and innovative design are in fact still the distinguishing features of the brand, enhanced by Ferretti Group and masterfully described in the film. These are the same distinctive elements that over the years have strengthened the bond between Riva and the world of cinema, winning over international actors like Anita Ekberg, who owned a Tritone, or Elizabeth Taylor and Richard Burton, who used a Junior as the tender of their yacht. As well as Brigitte Bardot, photographed beautiful, wild, and free on the French Riviera on her Florida, or Sean Connery, who owned the historic Rudy model, and on to Sofia Loren and George Clooney. These and many other stars have chosen models from the Riva fleet, the symbol of essential elegance and icon of timeless style.
Photos by Riva