The widest range of brands in the entire Italian nautical industry
At the opening of Boot in Düsseldorf, Ferretti Group will announce the entry of Wally, the iconic luxury nautical brand and emblem of design and innovation, within the portfolio of its brands. Through an exclusive license agreement of the Wally brand, the Group further enriches its range, which thus becomes the widest and most innovative of the entire Italian nautical industry. The license agreement represents a fundamental step in the brand acquisition process and allows the Group to work immediately on the further development of the brand. In the four-year period 2019-2022 Ferretti Group will invest over 84 million euros – 70 million euros in the first two years – in the development of the brand and in the design and construction of new product ranges.
The new Wally models will be built at the Ferretti Group shipyards, in particular the Super Yacht Yard in Ancona will be the reference plant for Wally’s largest yachts. During the Düsseldorf press conference, Ferretti Group will present the first project of the new-era, the 48 Wallytender, which will be one of the most anticipated premières at the Cannes Yachting Festival 2019. Thanks to the agreement with Ferretti Group, Wally returns to the Boot in Düsseldorf, where it had not been exhibiting since 2004, with a booth (Hall 6, No. 6E59) which stands out for its innovative and technological concept, elegantly expressing all the styles of one of the most iconic brands of the nautical world.
Photos by Ferretti Group and Gilles Martin Raget