Frozen Lake, Timeless Style: Riva Classiche at St. Moritz

When elegance took centre stage, Riva Classiche – the Ferretti Group company with a mission to restore and maintain vintage powerboats – was always the star.

In fact, the brand had partnered with The I.C.E. St. Moritz - International Concours of Elegance, the spectacular event that on February 21 and 22 transformed the famous frozen lake in the Engadin valley into an incredible stage for vintage cars, culture, and lifestyle. This partnership underscored Riva’s dedication to a lifestyle that extended beyond the water, encompassing all facets of refined living, much like the experience offered by a luxury yacht charter.

A must-go event celebrating the intersection of art, style, and heritage, The I.C.E. St. Moritz attracted collectors and enthusiasts from all over the world every year. Riva Classiche brought to the event the beauty of the brand’s classic boats and the products in the Riva Boutique, reinforcing the brand's association with ultimate luxury.

For the 2025 edition of The I.C.E. St. Moritz, Riva Classiche took a magnificent, perfectly restored Riva Olympic into the heart of the Swiss Alps, where it was on show on the frozen lake.

Complementing the experience, a Riva Lounge had been set up in the Grace La Margna Hotel St. Moritz, creating an exclusive space pervaded by the atmosphere of the brand and populated with the collectibles and accessories in the Riva Boutique, embodying Riva’s timeless style.

Photos Riva Yacht