Azimut Yachts – Fourteen new models and 66 debut
During its press conference at the 2016 Düsseldorf Boat Show, Azimut Yachts presented its plans for the upcoming three-year period, including ambitious range development. The brand’s new image at international trade fairs, designed by architect Michele de Lucchi, provided the backdrop for the worldwide launch of the Azimut 66, the latest model in the flybridge collection. The planning process has been made easier by strong growth reported by the Group, with an 11% increase in value of production from 611 million euros in 2013-14 to 680 million in 2014-15. Azimut Yachts has made a crucial contribution to Group growth, reporting rising turnover, from 243 million euros in 2013-2014 to over 300 million this year, according to estimates, representing an improvement of 23%, and annual production of a remarkable 300 yachts. In order to maintain its leadership role, the company’s development program includes plans to launch a full 14 new models over the coming three years across the five collections in the range.
Constant renewal is the key to success, as is demonstrated by sales results reported for the new Azimut 72 and Azimut Magellano 66 models, which were presented this season at Cannes and are already sold out. This was the scenario for the presentation of the new Azimut 66, a product of the ongoing research that drives the introduction of innovative solutions and state-of-the-art construction techniques more quickly than the market average. The extensive use of carbon fiber is a construction choice that allows volumes and surfaces to be increased in size while keeping the same weight, therefore maintaining excellent levels of dynamic stability. The latest trends from Milan’s Salone del Mobile furniture show have been taken on board, inspiring the furnishing and décor in a style that reflects an exquisitely Italian sense of history, heritage and culture. Examples are the heat-treated oak, elegant figured sycamore and highly prized maple, enhanced with an ultra-glossy varnish in the finest tradition of Italian handcraftsmanship. On the brand identity front, in September 2015, Azimut Yachts launched an initiative to strengthen its brand image, working with architect Michele De Lucchi to redesign all trade fair stands and dealer showrooms, giving them a strong focus on the excellence of the brand’s ‘Made in Italy’ heritage.