A Shared Summer with Moët & Chandon Ice Impérial by Pharrell Williams
Date
Reading time
2 min
This summer, Moët & Chandon redefines the art of celebration with a campaign that captures the effortless elegance, vibrant energy, and shared spirit of the French Riviera
In 2026 Moët & Chandon embraces the summer season art of living. Moët & Chandon Ice Impérial returns to where its story began, under the radiant Saint-Tropez sun, where over fifteen years ago the Maison observed a new ritual taking shape among locals and travelers who refreshed their summer moments by enjoying Moët & Chandon over ice.
Inspired by this joyful, effortless way of celebrating, the Maison created a world first: the only champagne crafted specifically to be savored on ice. Moët & Chandon continue and unveils a new campaign shaped by Pharrell Williams’ creative perspective, focusing on moments of connection, and shared experiences.
Grounded in Saint-Tropez, where Moët & Chandon Ice Impérial’s serving ritual first emerged, the campaign captures the essence of the South of France and reflects how people naturally gather, pause, and celebrate in warm setting. Immersed in sun-drenched landscapes, effortless joie de vivre and moments of collective celebration, Pharrell embodies a French way to summer that is joyful, elevating the campaign into a one-of-a-kind sensory masterpiece.
For the first time in the Maison’s history, Moët & Chandon Ice Impérial is presented without its iconic white sleeve, revealing the bottle in its most refined form. The limited-edition Moët & Chandon Ice Impérial by Pharrell Williams is now available at MIVA wine shops and MIVA web shop, where discerning champagne enthusiasts can discover this exclusive summer release.
Photos MIVA
