When Iconic Brands Redefine Modern Lifestyle

The world of high-end luxury is currently defined by a series of extraordinary partnerships that transcend traditional industries. From the concert hall to the Formula 1 circuit, and from the open sea to the heart of the home, these collaborations merge heritage with cutting-edge innovation, creating unique collector's pieces that celebrate the pinnacle of craftsmanship.

Bentley x Steinway & Sons

In a remarkable fusion of automotive excellence and musical mastery, Bentley Motors and Steinway & Sons have unveiled a collaboration centered on a sophisticated monochrome aesthetic. The partnership features a specially commissioned Bentley Flying Spur Speed in Arctic White, paired with a limited edition of 52 'Ultra Black' and 'Ultra White' grand pianos. 

Beyond the visual alignment, this project represents a deep exchange of expertise in woodworking and veneering, highlighting how both brands utilize traditional hand-built skills to create timeless icons.

Porsche & Smeg

Porsche and Smeg unveiled a limited-edition collection of kitchen appliances that merges motorsport heritage with Italian design. Anchored by a special series inspired by the legendary Porsche 917 KH Salzburg, the collaboration includes refrigerators, bean-to-cup coffee machines, kettles, blenders, and toasters. 

Select pieces are limited to 1,970 numbered units, commemorating Porsche’s first overall victory at the 24 Hours of Le Mans in 1970. Finished in distinctive Porsche hues and refined with matte black accents and signature striping, the collection translates automotive identity into functional home design.

Poltrona Frau & Fornasetti

Poltrona Frau and Fornasetti continued their creative dialogue with re-editions of the historic 1919 armchair and the Isidoro trunk-bar, enriched with Fornasetti’s Ultime Notizie decorative motif.

Adorned with Fornasetti’s surrealist celestial motifs, this collaboration bridges the gap between historical craftsmanship and contemporary art. It is a tribute to Italian heritage, where the meticulous leatherwork of Poltrona Frau provides a canvas for Fornasetti’s imaginative and dreamlike visual language.

Giorgetti & Maserati

Giorgetti and Maserati have extended their creative dialogue with the introduction of 'Nereo', a sculptural foosball table that reimagines the spirit of sport through a luxury lens. 

Crafted from solid ash and smoked glass, the piece incorporates Maserati’s automotive DNA through ergonomic Canaletto walnut handles and aluminum player silhouettes that echo the brand's iconic grille. Debuting to coincide with the 2026 Winter Olympics, Nereo transforms a classic game into a sophisticated design statement for the modern interior.

Riva x Bang & Olufsen

Riva and Bang & Olufsen introduced the Beosound A5 and Beosound 2 Riva Edition speakers, combining Danish audio engineering with Italian nautical craftsmanship. Featuring mahogany, maple, and aluminium details, the speakers reinterpret onboard sound as a sensory design experience. 

The portable Beosound A5 offers 360-degree sound, RoomSense technology, wireless charging, and water resistance, while Beosound 2 delivers immersive acoustics through Acoustic Lens Technology. Handcrafted wooden elements by Riva’s artisans complement Bang & Olufsen’s precision manufacturing, creating audio objects designed for both yachts and interiors.

Breitling & Aston Martin

Breitling became Official Watch Partner of Aston Martin and the Aston Martin Aramco Formula One™ Team in a global, multi-year partnership that bridges handcrafted automotive performance with Swiss watchmaking precision. 

The collaboration launched with the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One™ Team, limited to 1,959 pieces in tribute to Aston Martin’s F1 debut year. Featuring Racing Green accents, a lightweight titanium case, carbon-fiber dial, and Breitling Manufacture Caliber 01, the watch marks Breitling’s return to Formula 1 while reinforcing the shared legacy of speed, engineering, and design excellence.

Swarovski

To mark its 130th anniversary, Swarovski expanded its Creators Lab with collaborations spanning Oakley, Off-White™, Gufram, Loop Earplugs, PUMA, A Bathing Ape, and BE@RBRICK. Each limited-edition piece reinterprets everyday or iconic objects through Swarovski’s crystal expertise, from crystal-embedded eyewear and footwear to sculptural home accessories and streetwear. 

The initiative celebrates Swarovski’s heritage while pushing creative boundaries, transforming lifestyle products into collectible expressions of light, craft, and contemporary culture.

ISSEY MIYAKE & Apple

ISSEY MIYAKE and Apple introduced iPhone Pocket, a special-edition accessory born from a shared philosophy of craftsmanship and simplicity. Crafted in Japan using a singular 3D-knitted construction inspired by ISSEY MIYAKE’s iconic pleats, the flexible textile piece is designed to fit any iPhone while doubling as a wearable pocket for everyday essentials. 

Available in multiple colorways and strap lengths, iPhone Pocket reflects the concept of 'a piece of cloth' and offers users new ways to carry and personalize their devices, blending fashion design with functional technology.  

These collaborations reflect how design, technology, and heritage now converge to define the modern luxury lifestyle.