The Watches Celebrities Wear: From Rolex and Breitling to Hublot and Tudor

In the luxury watch industry, collaborations with famous faces have been part of brand communication for decades. Today, these partnerships often go a step further, with specific watch models becoming strongly linked to the names that wear them. 

Actors, athletes, and musicians therefore represent not only a brand but also individual models that gradually become part of their public image, from sports courts and film sets to international events.

Lenny Kravitz & the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon

One of the models often seen on the wrist of musician Lenny Kravitz is the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon, a watch that reinterprets one of the most recognizable design concepts in watchmaking history. The Reverso was first introduced in 1931 as a sports watch for polo players.

Its rectangular case could be flipped over to protect the crystal during the game, and this mechanism quickly became the model’s defining feature. In the Tribute Duoface Tourbillon version, the concept is further developed. The watch features two dials-one classic and the other more open, revealing the movement's architecture. Crafted in pink gold and equipped with a tourbillon complication, this model combines Art Deco aesthetics with high horology.

Charlize Theron & the Breitling Navitimer Automatic 36

The Breitling Navitimer is one of the longest-produced pilot’s watches still in existence. Introduced in 1952 as a tool for pilots, it is recognizable for its circular slide rule, which is used for navigation calculations during flight. In the Navitimer Automatic 36 interpretation, the campaign is led by actress Charlize Theron. 

The model retains the key elements of the original design but comes in a more elegant format with a 36-millimetre case. The watch is available with either a metal or leather strap and with mother-of-pearl dials and diamond hour markers, while it is powered by the automatic Breitling Caliber 17, a COSC-certified chronometer. In this way, the Navitimer remains faithful to its functional past, but in a version designed for everyday wear.

Roger Federer & the Rolex Sky-Dweller and Datejust

One of the longest-standing collaborations in the world of luxury watches is the one between Rolex and Roger Federer, who has been a brand ambassador since 2001. Throughout his career, Federer has often been seen wearing models such as the Oyster Perpetual Sky-Dweller and the Datejust.

The Sky-Dweller is one of the most technically complex watches in the Rolex collection, known for displaying two time zones and an annual calendar. The watch also features the distinctive Ring Command bezel, which allows the wearer to adjust calendar and time functions directly through the rotating bezel.

The Datejust, introduced in 1945 as the first automatic chronometer with a date display on the dial, remains one of the brand’s most recognizable classic models. Its timeless design with the Cyclops magnifying lens over the date has become one of Rolex’s signature elements.

George Clooney & the Omega Speedmaster

George Clooney has been an ambassador for Omega for almost two decades. Among the models most closely associated with this collaboration is the Omega Speedmaster, a watch with one of the most famous legacies in the industry.

The Speedmaster was the official watch of NASA astronauts and was worn by the Apollo crew during the first Moon landing. Clooney has often noted that he first noticed the model as a boy on the wrists of astronauts. Today, the Speedmaster remains a symbol of precision and reliability, while Clooney as an ambassador represents its refined and everyday dimension.

Jennifer Lawrence & the Longines PrimaLuna Moonphase

Jennifer Lawrence joined the Longines family as Ambassador of Elegance, a title the brand gives to individuals whose style reflects its philosophy of understated elegance. One of the models most often associated with her style is the Longines PrimaLuna Moonphase.

Inspired by lunar cycles, the watch features mother-of-pearl dials and diamond indexes, while the curved lines of the case emphasize its minimalist character. The PrimaLuna collection highlights the idea of a watch as an elegant everyday accessory rather than a dominant fashion statement.

Ryan Gosling & the TAG Heuer Connected Calibre E5

In the film Project Hail Mary, Ryan Gosling wears the TAG Heuer Connected Calibre E5, a smartwatch that appears in several key scenes. The story takes place aboard a spacecraft, where time becomes one of the most valuable resources. 

The watch, with its titanium case and red sports strap, accompanies the main character during data analysis and scientific experiments. In this context, the watch functions both as a technological tool and as a symbol of precision and control over time-concepts often present in narratives connected to modern watchmaking.

Novak Djokovic & the Hublot Big Bang Tourbillon GOAT Edition

The collaboration between Novak Djokovic and Hublot resulted in the Big Bang Tourbillon Novak Djokovic GOAT Edition, a watch that references key moments from the tennis champion’s career. The model comes in three versions representing different tennis surfaces: blue for hard courts, orange for clay, and green for grass.

Each version is produced in a numbered series corresponding to the number of Djokovic’s victories on those surfaces. The 44-millimetre case is made from a composite material incorporating fibres from tennis shirts and rackets, while the skeletonized movement resembles the structure of tennis racket strings. In this way, the watch literally integrates elements of the sport into its construction.

David Beckham & the Tudor Black Bay Chrono and Black Bay S&G

David Beckham is an ambassador for Tudor in the Born to Dare campaign, which emphasizes courage and an individual approach to life. Beckham is often seen wearing two models from the Black Bay collection.
 

The Black Bay S&G combines steel and gold in a vintage-inspired diving watch design, while the Black Bay Chrono features a chronograph movement with column-wheel construction and COSC certification. Both models reference Tudor’s historical diving and motorsport watches, interpreted through a contemporary design language.

Watches that became part of a personal brand

In many cases, the watches worn by celebrities help shape the public perception of a brand and bring iconic models to a wider audience.

For watch enthusiasts, these collaborations also offer a glimpse into the luxury watches celebrities wear both on and off the public stage.

In the end, a watch is rarely just about time. For many of these public figures, it has become part of their story.