An inexhaustible source of inspiration, the sea has always been where the greatest legends are born. A new page in that history opens in Barcelona beginning on Thursday 29th August 2024 through to Monday 7th October where the five Challengers of the Louis Vuitton Cup regatta – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing – are eager to face off with the Defender, Emirates Team New Zealand, at the 37th edition of the Louis Vuitton America’s Cup match.
Louis Vuitton joins the America’s Cup to celebrate the meeting of two worlds: where the art of sailing mingles with refinement, where adventure is inextricable from elegance, and where innovation opens new horizons. The two institutions share the same innovative vision combining performance improvement with the observance of centuries-old traditions.
Based on the strength of this vision, the French Maison will pick up the story which began in 1983 from where it left off, crafting the Louis Vuitton Cup trophy and two unprecedented Trophy Trunks for the Louis Vuitton Cup and the Louis Vuitton 37th America’s Cup.
The trunks will be made bespoke at the historical Louis Vuitton atelier in Asnières to respectively carry two trophies: the Auld Mug – the silver ewer awarded to the winner of the America’s Cup since 1851, considered the oldest international sports trophy in the world – and the Louis Vuitton Cup, a trophy created on the Maison’s initiative that has been presented to the winner of the eponymous competition since 1983.
Once again, the ‘Challenger’ who holds the Louis Vuitton Cup will get the opportunity to take to the Mediterranean waters to defy the ‘Defender’, winner of the previous edition: this year, the Emirates Team New Zealand.
Photos America’s Cup / AC37 Event Limited
Video America’s Cup