Site on Sylt: Experience the brand with even more emotion
Porsche is expanding its global dealership network with a new form of showroom that offers a unique brand experience. With ‘Porsche on Sylt’, Porsche has opened its first ever branch on the North Sea island. The site includes a showroom, a rental offering for Porsche Drive, products from Porsche Design and the Porsche Driver’s Selection, vehicle advice and a small workshop. Porsche hopes that this concept will enable the company to better reach existing and new target groups, and meet them on a more personal level. The new ‘Porsche on Sylt’ site is the first of its kind, with more to follow in Beirut and Guangzhou during the year. ‘Porsche on Sylt represents the beginning of a new format that will allow customers around the world to be even more enthusiastic about our brand. A Porsche is never just a means of mobility – our products clearly stand for thrilling driving enjoyment. This is a philosophy that runs through all our formats and services that are offered to customers worldwide’, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG.